Raw
Materials
An Unusual
Design Company
You are now entering ( Hello ) section
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01
Hello
We Are
Raw
Materials
We design and launch unusually creative digital products that change brands’ fortunes.
(Hello)
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01 Product design needs to be a creative endeavor.
02 Optimization and incremental thinking are leading to the death of innovation and a lack of originality.
03 When everything is the same, being different is the greatest opportunity.
(Hello)
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Our Mission
01Challenge
Help ambitious leaders escape the culture of conformity.
02Goal
Design a better way forward.
(Hello)
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Unusual Wins
(Hello)
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WE'VE SPENT DECADES HELPING TO MAKE THE RULES, NOW WE'RE BREAKING THEM.
Chief Operating Officer
Jennifer Allen
Chief Creative Officer
Pablo Marques
Chief Executive Officer
John Roescher
(Raw)
We’re united by a singular vision to create an unusual kind of creative company... We’re united by a singular vision to create an unusual kind of creative company... We’re united by a singular vision to create an unusual kind of creative company...
We’re united by a singular vision to create an unusual kind of creative company... We’re united by a singular vision to create an unusual kind of creative company... We’re united by a singular vision to create an unusual kind of creative company...
(Materials)
Peacock TV
Design Partnership
“Peacock has an incredible design team. Our partnership brings the best out of one other, and this relationship has shaped much about how RM thinks.”
from
Pablo Marques
Chief Creative Officer,Raw Materials
Peacock TV
Design Partnership
“Peacock has an incredible design team. Our partnership brings the best out of one other, and this relationship has shaped much about how RM thinks.”
from
Pablo Marques
Chief Creative Officer,Raw Materials
Meta
Meta AI Rebrand
“A pleasure to work with, the META team are the kind of partners who bring us the challenges we long for; complex, interesting problems at the very edge of technology.”
from
Jennifer Allen
Chief Operating Officer,Raw Materials
Meta
Meta AI Rebrand
“A pleasure to work with, the META team are the kind of partners who bring us the challenges we long for; complex, interesting problems at the very edge of technology.”
from
Jennifer Allen
Chief Operating Officer,Raw Materials
You are now entering ( Approach ) section
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02
Approach
(Approach)
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01Challenge
Rigor & Romance. Method and imagination in equal measure.
02Goal
Finding the best talent in the world and helping them make the best work of their lives.
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Independent in
(Materials)
Ownership
(Raw)(Raw)
& Spirit
(Materials)A CULTURE BUILT FOR CONSTANT ADAPTATION.
One Team
01
Creator Led
02
Phase Zero
03
Anti Transactional
04
Our clients become part of our team, and our team a part of their company.
Every team member’s higher priority is to make the different.
The project starts when we first meet. Every interaction shapes the work.
We build long relationships, we want to become a part of your journey.
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One Team
01
Our clients become part of our team, and our team a part of their company.
Creator Led
02
Every team member’s higher priority is to make the different.
Phase Zero
03
The project starts when we first meet. Every interaction shapes the work.
Anti Transactional
04
We build long relationships, we want to become a part of your journey.
(Raw)
Our Capabilities
(Materials)DESIGN
01STRATEGY
02TECHNOLOGY
03You are now entering ( Work ) section
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03
Work
7-Eleven Mobile
Product Innovation
Product Innovation
End-to-end product design for 7-11’s digital consumer experience.
A Convenient Future
For Convenience
A More
Demanding
Audience
7-11 is all about convenience. One of the world’s most popular quick-stop chains, they have always tried to make gassing up your car and grabbing snacks and essentials as quick and easy as possible.
But in a world where digital services are everywhere, people expect more than just a store that’s in the right place at the right time. They want digital services that enhance the experience, make buying even easier, and reward their loyalty—all on demand.
(7-Eleven Mobile)
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(7-Eleven Mobile)
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Rethinking the Experience
(7-Eleven Mobile)
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We set out to design one ( Unified Platform ) that would define what the (7-Eleven ) brand means to people, combining elements of multiple ( Fractured ) and ( Disconnected ) apps and programs.
(7-Eleven Mobile)
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And we wanted to introduce a ( Suite of Innovative ) new ways to interact with the store, like being able to ( Shop Ahead ), ( Self-checkout ) over mobile, ( Turning On ) fuel pumps and a valuable ( Rewards Program )
The
Simpler
The Better
Instead of just creating a suite of functionalities and leaving the users to figure out how to use the platform, we put intense effort into creating a playful and captivating onboarding experience that helped people understand and appreciate the new product.
(7-Eleven Mobile)
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Making it all feel
Simple and Familiar
A Brand
That's
Ready For
The Future
With so much emphasis being placed on new ways to interact with the store, the digital brand needed a refresh that felt contemporary, inviting.
We responded by creating a design system that strikes the perfect balance of emotion and function. Thanks to their newly redesigned platform, 7-11 is ready to grab the future and go.
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7-Eleven
Mobile Innovation
“An iconic brand like 7-Eleven deserved more than just straightforward product thinking. We aimed to create something that would become an integral part of the brand’s mythology.”
from
John Roescher
Chief Executive Officer,Raw Materials
7-Eleven
Mobile Innovation
“An iconic brand like 7-Eleven deserved more than just straightforward product thinking. We aimed to create something that would become an integral part of the brand’s mythology.”
from
John Roescher
Chief Executive Officer,Raw Materials
Volta Charging
Product Design
Product Design
Creating the next generation of EV charging network experiences — from car to kiosk to phone.
Super Charging
EV Adoption
North
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West
A Different
Way to
Charge
Electric vehicles can’t reach mass adoption until there’s a more robust charging infrastructure. There needs to be more stations in more places.
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Volta is ( Partnering ) with retailers to place ( Charging Stations ) outside their establishments,
as a way to ( Integrate ) the experience ( Seamlessly ) into daily life.
Gym
0%
Station
0%
Grocery Store
0%
Park
0%
Most charging companies ( Focus ) on heavily traveled routes,
but (
) is taking a ( Different Approach ).
A Jolt
of
Creativity
Volta came to us with an existing experience, mainly centered around the core Voltla mobile app, that had been driven by technology, not human insights. We partnered closely with them to show how creative thinking could reinvigorate their brand, and create a more captivating mobile experience and overall service.
Most players in the space take a cold, techy, utilitarian approach to branding. We gave Volta a warm, human, inclusive look fitting a brand that aims to make vehicle charging a regular sight in every neighborhood.
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200m this way
Ice Cream + Charging
Powered
by
People
100m this way
AC Charging + Latte
A Journey
Of Discovery
Simply
Electric
It is a complete vision for an intuitive and fulfilling way to charge your car—and a cleaner world for all of us. Throughout the process, we ensured that the resulting app would be intuitive and easy to use.
The mobile experience also helped Volta incentivize community involvement as a way to build even more momentum behind the adoption of electric vehicles.
(Volta Charging)
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Volta
EV
Innovation
“Volta is a pioneer in building the type of infrastructure the future will run on. Helping them design that future was an unmissable opportunity.”
from
John Roescher
Chief Executive OfficerRaw Materials
Volta
EV
Innovation
“Volta is a pioneer in building the type of infrastructure the future will run on. Helping them design that future was an unmissable opportunity.”
from
John Roescher
Chief Executive OfficerRaw Materials
Meta AI
Brand Design
Brand Design
Branding AI by visualizing its beautiful complexities.
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01The Beauty
01The
Beauty
of
Complexity
We were tasked with helping Meta create a visual language to represent the striking and complex ideas behind one of their most important efforts, Meta AI. A brand with a diverse audience, from the press to academia and researchers.
Together, we chose to pursue the inherent beauty of the foundational concepts behind AI to create a visual world that felt equally complex, beautiful, and new. Something that could express the ideas that lie at the boundaries of artificial life and creativity — something that looks perhaps like software biomimicry.
(Meta AI)
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(Meta AI)
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SPEECH & AUDIO | NLP
A Two-stage Approach to Speech Bandwidth Extension
(Meta AI)
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02A Need
for Range
and Depth
Our visuals needed to be striking and beautiful but also rooted in the authentic ideas of the concepts they represented. We built an understanding of each audience to ensure that even though they sported different perspectives, they could all relate to the work.
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(Meta AI)
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03A Delicate
03A
Delicate
Balancing
Act
The master Meta brand is extremely strong, so our task was to explore the limits of what is possible without sacrificing that equity.
We responded by designing a language that spanned illustrations, photography, and tone of voice that could be seamlessly integrated into and expand the existing design system.
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Creating new ways for computers to gain a higher level of
Understanding
of the visual world around us.
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04The Result
04The
Result
Of A True
Partnership
Raw Materials and Meta worked in close partnership. Working as one seamless team is the only way to develop work that is relevant, novel, and appropriate while observing the inevitable constraints that exist in any project.
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05Propelling
05the
Prop-
05elling the
Business
Forward
Meta AI is intertwined with the future of Meta, and we helped their team find a voice to extend the brand's presence across all of their channels.
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(Meta AI)
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(Meta AI)
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Meta AI
Beautiful Complexity
“Getting a perspective of the coming age of AI from inside an organization leading the charge gave us the inspiration to invent a brand in a completely new way.”
by
John Roescher
Chief Executive Officer,Raw Materials
Meta AI
Beautiful Complexity
“Getting a perspective of the coming age of AI from inside an organization leading the charge gave us the inspiration to invent a brand in a completely new way.”
by
John Roescher
Chief Executive Officer,Raw Materials
855-HOW-TO-QUIT
360 Campaign
360 Campaign
Initiative to fight the opioid epidemic, by turning the the object of addiction into a way out.
01Creativity
vs The Opioid
vs The Opioid
Epidemic
In the face of the opioid crisis—a decades-long battle claiming lives and devastating communities across the United States—traditional approaches to combatting addiction have fallen short.
Recognizing the urgent need for a different, more creative solution, Raw Materials partnered with Service Plan to embark on an innovative project aimed at connecting those struggling with opioid addiction to resources and support in a new and innovative way.
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(855-HOW-TO-QUIT)
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02855
HOW-TO-QUIT
(OPIOIDS)
At the heart of this initiative was the creation of a toll-free helpline, 855-HOW-TO-QUIT, which uses the imprint codes on popular opioid pills as phone extensions. On the other side of the line are people and their inspiring stories of success when overcoming the very problem callers are dealing with.
Each imprint connects you with a different story about dealing not only with addiction but addiction to the very substance you are calling about. Using the pill imprint codes turns the same object of addiction into a potential lifeline, offering a direct connection to those who have successfully navigated the journey to recovery.
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Empathy
By enabling callers to connect with individuals and stories of those who have overcome addiction to the same substance, the project fosters a sense of understanding and shared experience.
(855-HOW-TO-QUIT)
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Accessibility
The service is designed to be as accessible as possible, available 24/7 across all 50 states,
ensuring help is always just a phone call away.
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Engagement
A comprehensive campaign, including out-of-home media and digital platforms, raises awareness and drives engagement, targeting environments most relevant to those most in need.
(855-HOW-TO-QUIT)
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03Design as
A Tool For
Connection
A design strategy that focused on clarity, empathy, and impact.
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Typography and Colors
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A custom narrow typeface was developed in collaboration with Kimera, emphasizing readability and a medical aesthetic. The color palette was intentionally subdued, with monochromatic tones and orange accents, reflecting the seriousness of opioid addiction.
Digital Pills
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High-quality CGI representations of pills were created to serve as focal points across various mediums, ensuring accuracy and engagement without necessitating actual pharmaceuticals.
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Website Design
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The campaign hub, 855-How-To-Quit.org, features easy access to stories, resources, and support with a clean, sharp, and easily navigable interface.
04The Power
of Working
Together
This project was made possible through a deep belief in partnership. We are a coalition of NGOs, healthcare professionals, activists, media partners, and creative talents, including renowned photographer Jeffrey Stockbridge and typographic experts at Kimera.
These partnerships amplified the campaign's reach and impact, bringing together diverse creative disciplines and resources towards a common goal.
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05 Creativity
for Change
for Change
855-HOW-TO-QUIT is evidence of the power of creativity to address complex challenges. By reimagining the approach to opioid addiction support, The team has provided a novel resource for those in need and underscored the potential for design and innovation to create real positive change.
We sincerely hope this helps folks deal with these severe problems and demonstrates that creative thinking can be a powerful ally, even and especially when faced with daunting crises.
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855-HOW-TO-QUIT
Creativity For Change.
“Creativity can make a dent on almost any problem in the world. If the dent we make with our work is saving a single life, all of it is worth it.”
by
Pablo Marques
Chief Creative Officer,Raw Materials
855-HOW-TO-QUIT
Creativity For Change.
“Creativity can make a dent on almost any problem in the world. If the dent we make with our work is saving a single life, all of it is worth it.”
by
Pablo Marques
Chief Creative Officer,Raw Materials
AR Design
Contact to See
Contact to See
Helping Meta shape how computers perceive the world to build the foundation for the future of AR.
NBC Universal
Coming Soon
Coming Soon
Unity
Coming Soon
Coming Soon
Grammarly
Coming Soon
Coming Soon
You are now entering ( Talent ) section
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04
Talent
(Talent)
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01 Finding the best talent in the world and helping them make the best work of their lives.
(Talent)
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The
aw
alent
etwork
A community created by RM to be a super connector for the unusually talented.
(Talent)
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The
aw
alent
etwork
A community created by RM to be a super connector for the unusually talented.
(Talent)
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HOW WE WORK
( Everywhere Company )
01
( The Academy )
02
( The Creative Community )
03
The freedom and flexibility to work and collaborate everywhere.
Bringing up the next generation of creative product designers.
Connecting with creatives around the world and inspiring them to join our endeavor.
(Talent)
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( Everywhere Company )
01
The freedom and flexibility to work and collaborate everywhere.
( The Academy )
02
Bringing up the next generation of creative product designers.
( The Creative Community )
03
Connecting with creatives around the world and inspiring them to join our endeavor.
You are now entering ( Careers ) section
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05
Careers
We
Are
Looking
For
The
Unusually
Talented
OPEN POSITIONS
Creative, Product Design
( CREATIVE )
Product designers are one of the most important raw materials of raw materials. They are the ones holding the pen and bearing the responsibility for bringing to the world the work of a whole team.
They are magnificent and curious problem solvers — With the imagination of a poet and the rigor of a mathematician, just as comfortable in the world of art or technology.
A product designer’s first responsibility is to their users and the world their designs will shape — knowing this, they are keen students of the human condition and the systems that drive life.
Location( Remote )
Creative, Motion Design
( DELIVERY )
In a world mediated by screens, static designs are unfit and boring. Everything we design should move, behave, respond, and feel alive. The world of the screen should not feel different from the material world.
This is why we love Motion Designers. From the extraordinary to the succinct, they can give life, personality, and life-like behaviors to design work.
Motion designers can explain functionalities and convey emotions and tell stories through movement and the manipulation of time.
Location( Remote )
For the Too Unusual
( DATA )
You are great at something we haven’t listed here. God, you are great at more than one thing; you are so great and so unusual you don’t even know how you would fit with us.
But you want to chat anyway. You like the mission we are on. You have used plenty of things that bored you and made you mad. Things you know you could make better if only you had the chance.
You clicked this because the Unusual attracts you. You are unusual. You understand different, you celebrate different, you want to make the different.
Location( Remote )
You are now entering ( Contact ) section
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06
Contact
Let’s
Talk
Creativity.
(Contact)
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New Business
News & Press
Join The Team
ONE COMPANY, 100 STUDIOS
You are now entering ( Unusual Index ) section
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07
Unusual Index
01 The (Unusual) Index is our compendium of unusually great products, people, and ideas that inspire us to think differently.
(Unusual Index)
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Raw Materials.
An Unusual Design Company.
© 2023
© 2023